About TRAGOS: Where Culture Meets Fun
They are not just a brand; they are a dynamic bridge between Latino heritage and entertainment. TRAGOS specializes in crafting engaging game cards tailored for adults, fostering laughter and camaraderie during game nights, whether gathered in person or virtually. Their mission extends beyond entertainment – they’re dedicated to making a positive impact. With a commitment to philanthropy, TRAGOS has already contributed over $20,000 to vital causes, spanning disaster relief, economic empowerment, and education. Embrace the spirit of togetherness and culture with TRAGOS, where every play supports a meaningful purpose.
About the Project: My Impact on TRAGOS’ Amazon Growth
My collaboration with TRAGOS was initiated on Upwork, where the brand manager brought me on board. The core objective is to enhance TRAGOS’ presence on Amazon while optimizing advertising expenses. Focused on refining Pay-Per-Click (PPC) strategies, my mission is twofold: to increase TRAGOS’ visibility and maximize the effectiveness of ad spending.
My role involves fine-tuning TRAGOS’ PPC approach to drive growth and expand its audience reach. Through strategic optimization, I am dedicated to reinforcing TRAGOS’ identity as a symbol of quality, culture, and enjoyment.
Approach & Results: Transforming TRAGOS
Our journey with TRAGOS began with a comprehensive brand audit, uncovering compelling insights that paved the way for transformation. By redefining strategies and making data-driven decisions, we achieved remarkable results that propelled TRAGOS to new heights.
1. Precision Targeting Over Widespread Advertising
The brand was spending a lot on less converting ASINS. We immediately recognized the need to realign advertising efforts. Our first step was optimizing ASIN selection, shifting focus away from low-conversion products
2. Precision Keyword Optimization for Enhanced Efficiency
We found out the keywords that were not giving good results. Our analysis exposed a significant opportunity for refining keyword usage. By pivoting from broad keywords to precise and relevant terms, we curtailed the ACOS and mitigated wasteful ad spend. This precision approach not only bolstered efficiency but also amplified TRAGOS’ visibility to the most receptive audience.
Achieved Outcomes: Elevating TRAGOS’ Performance
Taking charge in April, my immediate actions made a real difference:
- Cutting the Fat: I pruned ineffective keywords, trimming unnecessary ad costs.
- Smart Moves: I shifted funds from underperforming ASINs to winners, maximizing the budget.
An Instant Win:
In just a month, my strategies led to an impressive 45% surge in May, showcasing the potential.
Moving Ahead:
But I didn’t stop there. This journey is ongoing, as I constantly experiment to elevate TRAGOS further.
My dedication is unwavering. Progress is a path of continuous growth, and I’m committed to propelling TRAGOS forward with fresh ideas, adaptability, and strategic prowess.
