About Project
I was hired as a PPC manager. The account sales were down and it was not growing. The ACOS was high and organic sales were low.
Solution
We got the account on 20th August. We did the keyword research using Data dive and optimize our frontend & backend with our main keywords.
Our goal was to rank organically as fast as possible.
In the month of September:
- Spend decreased by 4%
- PPC Sales increased by 24%
- Total Revenue increased by 49%
- TACOS was decreased by 36%
