About Project
There was a client selling products in the US market. They made barely any profit due to poor PPC set-up and optimization and lost money due to high costs and low ROI. This was the month I was hired to review the account and turn it into a profit for the client
Solution
Our first step was to analyze the market competition and our product detail page. The listing was fine, but the PPC structure was awful. Our first task was to fix the structure.
We separated broad, phrase, and exact match campaigns. non-converting keywords were removed from the campaigns.
The whole process took us two weeks. It was crucial for optimization and decision-making.
After that, we negatived all irrelevant keywords from the research campaigns and turned off all non-converting keywords from the exact match keyword list. We performed thorough keyword research and discovered long-tail and medium-tail keywords with medium competition and built the foundation around them
We began to rank on the first page within a month, and we started trying to get our main keyword in the first four spots organically.
In October, we are ranking in the first spot on most of our keywords, and our ACOS is 45% with a TACOS of 7%, however, we are aiming to get it under 4% soon.
